To+Challenge

He can who thinks he can, and he can't who thinks he can't.  This is an inexorable, indisputable law. Pablo Picasso

** 10 design rules to keep in mind ** (1) Communicate — don't decorate.  (2) Speak with a visual voice.  (3) Use two typeface families maximum. OK, maybe three.  (4) Pick colors on purpose.  (5) If you can do it with less, then do it.  (6) Negative space is magical — create it, don't just fill it up!  (7) Treat the type as image, as though it's just as important.  (8) Be universal; remember that it's not about you.  (9) Be decisive. Do it on purpose — or don't do it at all  (10) Symmetry is the ultimate evil.

David Jury typographer & author
 * 'Rules can be broken-but never ignored ** .'

Here's the extended Rule Book... http://prezi.com/lf8w2wawsqdz/twenty-rules-for-making-good-design/

__ **Illusion vs. Reality** __
 * What is reality and how is it constructed?
 * What tools can the individual use to judge the difference, or draw a line between, illusion and reality?
 * What are the potential conflicts when one person's reality is another person's illusion?
 * How can we ever truly be certain of our reality?